There are promising signs that the UK retail industry is recovering from the economic problems of the past few years. The fact that shoppers and their money are returning to our high streets, shopping centres and supermarkets is promising in many ways. But for Hero Corp, who specialise in providing their clients with face to face marketing and sales opportunities, it is an important sign that their strategies are set to continue to bring in results.
Using shopping centres and large retail outlets as a place to promote companies face to face with shoppers is an approach that has works very well for direct marketing firms and their established clients. As more and more people are spending their time out shopping once again, the impact of this kind of marketing is only likely to grow.
“These approaches work hand in hand with the retail industry, so when it is growing, so can the marketing firm. Historically, retail has accomplished by simply allowing customers to visit its outlets, but in recent years where customers have become more thrifty, stores have had to apply different marketing strategies and promotions to get people through their doors. These seem to be paying off, as the statistics we are seeing this year clearly show.’ said managing director of Hero Corp, Boyd Parker.
“When a company presents themselves in an approachable and appealing manner on a face to face basis in a retail setting, it can have a very impressive impact on brand recognition. It can allow customers a chance to feel that they have a genuine relationship with the company and service, should they sign up for it,” explains Boyd Parker of Hero Corp.
“In an age where people are constantly bombarded with promotional messages through their social media accounts, on their phones and just about everywhere else they look, the face to face approach is stronger than ever before. By getting your clients in front of shoppers, you can give them this advantage, and the more shoppers there are, the better! Growth in retail is a great sign for everyone in business in the UK and something we are very happy to see continuing to occur.” Boyd Parker of Hero Corp concluded.