Howard Schultz, CEO of Starbucks said, “In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” At Hero Corp, it’s no surprise that we value the importance of good brands. A good brand speaks to its audience and spreads because the message instantly attracts the audience to be involved and care. Boyd Parker, Managing Director of Hero Corp says, “We strive to build a brand that carries a bundle of various attributes. Everyone is different and branding is a type of marketing technique that should appeal to the vast majority and even attract those that are hard to please.”
In addition to an amazing 4 Seasons Hotel opening, London might just be home to a few other well-known brands as well. Ladies — we know this one is going to get you all riled up. Brace yourselves, because Sephora is rumoured to be opening in the Westfield Stratford shopping centre later this year. Hero Corp recognizes that Sephora is known worldwide and has locations in almost every major city. It’s known for cultivating a strong community that customers use online and in stores. Their marketing strategy is focused on reaching their targets through other social media tools and their website, which has made them a huge phenomenon. They have also decided to develop a Sephora to Go app that lets shoppers compare, contrast, read recommendations and a produce a format that helps the shopping experience become more convenient. This type of convenience is what convinces people to be a part of it.
“All these tools that Sephora has mastered creates business for them. So much so that if they opened in a new location, everyone would know what it is and that’s the power of branding,” says Boyd Parker of Hero Corp. HuffPost UK mentions, that they have reached out to Sephora and Westfield for comments on this recent development. It’s still unconfirmed whether they will expand to London or not. However, Hero Corp recognizes the buzz this has created and are excited that this brand has the capability to have an immense effect on individuals through effective means.